By Alan Forrest Smith There’s a part of you, you don’t control. You think you do, you don’t. It’s the located in your skull, in your brain to be exact. It’s a part of your brain that manages your emotions. However you can control it, only if you understand what is going on inside your brain. Now I am no historian but the fact is history is littered with those that fall to SEX. Great leaders of the World, politicians from all continents, clergymen from most religions and those that hold themselves in the highest plane of holiness – fall to SEX. We will watch a movie on the hope of possibly seeing some sex. We purchase magazines on the basis of more sex tips for men or women. We might hang out on bars on the basis that you have heard… there’s a lot of SEX going on and you might be in on a chance of getting a piece of the action. You might even be the type that hangs out at the side of a busy freeway on the basis that sex could be about to pull up next to your car. SEX, SEX and MORE SEX. And the pressure is huge. I was in the Gym today. Wow the pressure for women is massive. The place is surrounded by TVs playing music videos of young, fit, toned, tanned, sexy women contorting and twisting to the sound of music. What was interesting was all the women are looking at the fitness readings on the monitors whilst all the guys are staring like ravenous, desirous wolves at the TV screen. For you ladies – that’s pressure, horrible pressure! MORE SEX … So what is happening. There’s SEX everywhere. On the web, on TV, on the Radio all over the place and what can you learn from it for your business? The word SEX itself is powerful. Why? Deep inside your brain we have a set of ‘things’ neurons and electrodes we don’t really control. You can control them – not easy – yet possible! These tiny switches can be flicked off and on by WORDS. When we hear a word that offends for example … F@#K we feel instantly offended and want to switch off or delete the email. When we hear a word like FREE GIFT … we switch on and show interested because we like the idea of getting things for FREE. When we hear the words MORE SEX … it hits an ancient switch within us that stimulates and arouse at a level we find hard to control. So what is the lesson here for business? MORE SEX can be used insidiously. FREE can also be used to deceive and draw in. Yet the fact is – they do hit switches, don’t they? However do you realize the customers you deal with also have words inside them that are switches? You just have to say one word to make them switch from not interested to interested. For example. In the salon when I was a hairdresser if you said to a regular client…”would you like a TRIM today?” you could see in her face that she had switched off in a second. When you said to a client… “why don’t we RESTYLE your hair today and make you look drop-dead gorgeous?” she would smile, switch on and ask for more information. So my question to you is – what are the words that switch on the neurons, the switches inside the brain of your clients? Do you know? Can you find them? Can you research them? Should you? Could you? Would you? Can you locate and find them? It’s the difference between sales and stacks of sales. Finally if you want MORE SEX don’t reply back to me. Marketing, consulting, copywriting, speaking and more are for sale. MORE SEX … not at the moment unless … just kidding you 😉 Anyway, for those that email me every time I email my subscribers and tell me how wrong I am, show your faces and post on my blog. For those that don’t post a comment now is your chance. And for those that want a stack more traffic, post on my blog and put your link on there, I get stacks of traffic, I’ll be happy to send some your way. MORE SEX … think about?